Project Description

Five Challenges Agencies and Media Companies Face

Digital marketing is always going to be a changing industry. As the digital landscape continues to evolve, so do the challenges. The extremity of these challenges will vary from brand to brand and person to person but undoubtedly exist within every organization.

Here are some of the top challenges faced by agencies and media companies

Lower Gross Margins

The rapid growth of digital marketing created a competitive and complicated landscape; therefore, it is an onerous task to maintain a healthy gross margin. Moreover, when competition is on the rise, the pricing continues to drop. You might end up with using more resources for lower returns.

Complex Platforms

Continuously developing, improving and changing, the advertising platforms are becoming complicated. What was once the latest and greatest yesterday, is old hat today. This industry doesn’t wait for you. If you aren’t keeping up with it, you will miss opportunities to connect with your customers and be left in the dust by one of your competitors.

Customer Churn Rate Reduction 

Did you know that increasing your customer retention rates by just 5% can increase your profit between 25%- 95%?  Even better, “steady customers help businesses weather lean economic times; businesses with 40% repeat customers generated nearly 50% more revenue than similar businesses with only a 10% repeat customers.” (Lori, 2016).  However, with multiple digital marketing services available, customers can easily to switch suppliers.

Marketing ROI Measurement

Expecting continuous improvement, customers are measuring agencies by nominal expectations without concerning actual data results. As the price of PPC inflates annually, satisfying customers becomes challenging.


As your customer base grows, different problems and opportunities demand different solutions. As a result, the agencies might fall into the trap of trying to scale their business without increasing margins. To grow and thrive, you might want to keep up with the technology in the industry. We might have a technology solution to smartly upscale business while growing margin.


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